Learning about PR & marketing communications
Marketing Communications is a vast subject, made even more complicated where there is a different cultural aspect to consider. Over the years we have accumulated a lot of marketing experience, the benefit of some of which we share with you here in our free downloads section.
On this page you will find access to tips and ideas for beginning international business, preparing for an exhibition and general guidelines for generating marcomms material. We've also included some more in-depth essays looking at the interaction of PR & Advertising, the subject of media spamming and some specific discussions of Japanese business culture. We will be adding more over time, so please follow us on Twitter to find out when new publications are released.